The rental market
is your next opportunity.
Independent landlords need agents — not property management firms. They need someone local, trusted, and available for specific tasks. Create a free VerticalRent profile and become the agent they call every time.
Directory listing is free. No desk fees. No referral splits. Platinum is $5/mo for featured placement, 1 included screening report a month, and co-branded invites. Any single report is $5 after you verify.
Diana Pierce
Licensed Real Estate Agent
4.9
Rating
8 yrs
Experience
34
Connections
Specialties
Intro Video
1:48 · Meet Diana
Audio Introduction
0:45 · Quick hello
The rental market is larger than
the sales market right now.
17M+ Independent Landlords
There are over 17 million independent landlords in the US. The vast majority manage fewer than 10 units. They don't want a property management firm — they want a trusted local agent for specific tasks.
No 10% Management Contract
Most independent landlords refuse to pay 8–12% management fees on their gross rent. But they'll happily pay a flat fee to fill a vacancy, coordinate showings, or handle a lease signing. That's your market.
Clients for Life
The landlord you help fill a vacancy today is the buyer you represent when they purchase their next investment property. VerticalRent puts you at the beginning of that relationship — not the end.
Your Free Agent Profile — Built to Get You Found
Independent landlords can't always afford a full property management firm, and they're not trying to. They want a local agent they can trust for specific tasks — filling a vacancy, running showings, reviewing applications. Your VerticalRent profile puts you in front of exactly those landlords.
- Appear in landlord and renter searches filtered by location and specialty
- Upload a short video or audio introduction — let your personality do the selling
- Showcase your license, years of experience, and local market expertise
- List the specific ways you help: vacancy fills, showings, lease reviews, investment guidance
- Directory listing is free — no desk fees or referral splits. Platinum is $5/mo for featured placement, 1 included screening report a month, and co-branded invites. Any single report is $5 after you verify.
Your Free Agent Profile — Built to Get You Found
Get Connected
Help Landlords Fill Vacancies Fast
Many independent landlords work with local agents specifically for this: list the unit, run showings, screen the applicants, hand over the keys. No 10% management contract. Pick-and-choose screening on authorized clients is Platinum ($5/mo, $5/report, 1 included).
- Get notified when landlords in your area post a vacancy and request agent help
- Coordinate showings directly through the platform — landlords share lockbox codes securely
- Prospective renters can schedule walk-throughs with you through their VerticalRent account
- Provide showing notes and applicant feedback directly to the landlord in-platform
- Build a roster of repeat landlord clients who trust you with every vacancy
Help Landlords Fill Vacancies Fast
Vacancy & Showings
Connections, Help Requests & Direct Messages
Landlords and renters can 'connect' with you directly on VerticalRent — like a professional network built specifically for the rental world. When they need help, they message you first.
- Landlords and renters can send you a connection request — you accept and you're linked
- Receive 'help requests' from both sides — a landlord who needs a showing, a renter who needs an agent
- In-platform direct messaging keeps every conversation organized and professional
- Notifications alert you immediately when a connected client sends a request
- All messaging is free — no per-message fees, no premium tier required
Connections, Help Requests & Direct Messages
Direct Messaging
Be the Agent Landlords Call Before They Buy
Independent landlords are investors first. When they're ready to add another property to their portfolio, they need a local agent who understands the rental market — not just the sales market. Position yourself as that expert on VerticalRent.
- Landlords browsing investment properties can discover your profile and reach out directly
- Share your local market knowledge through your profile bio and intro video
- Highlight rental market metrics you specialize in — cap rates, average rents, vacancy rates
- Convert property management relationships into buyer representation naturally
- Every landlord on VerticalRent is a potential investment buyer — and they're already here
Be the Agent Landlords Call Before They Buy
Investment Guidance
Help Renters Find Their Next Home
Today's renters are savvy. They're using VerticalRent to search listings, pull their rental history, and find roommates. When they need a human expert to help them navigate a competitive market or a complicated lease — they can find you right here.
- Renters searching listings can request an agent to guide them through the process
- Help renters understand lease terms, negotiate move-in dates, and navigate applications
- Connect with renters in your market before they ever call another agent
- Renter clients often become buyer clients — the relationship starts here
- Be the agent who actually understands the rental side of real estate
Help Renters Find Their Next Home
Renter Representation
Pick your role. Or play all six.
The independent landlord market needs agents in a dozen different ways. Here are the most common.
Vacancy Fill Specialist
A landlord's unit sits empty. They need someone to list it, run showings, and hand over a qualified tenant. That's you — one clear job, a fair fee, and a client for life.
Showing Coordinator
The landlord lives out of town. Prospective renters want a tour. You get the lockbox code, run the showing, collect feedback. Simple, repeatable, scalable.
Renter's Advocate
A renter on VerticalRent can't navigate the market alone. They request an agent. You step in, help them find the right place, and earn a renter advocate fee — or a buyer client later.
Investment Advisor
A landlord trusts you enough on property management — now they're ready to buy their 4th unit. You know the rental market better than anyone. You close the deal.
Lease Review Partner
Some landlords just want a second set of eyes on the lease before signing. You review it, flag issues, and charge a flat consulting fee. Quick value, no full management contract.
Lockbox & Access Manager
You hold the keys — figuratively and literally. Coordinate property access for showings, inspections, and maintenance visits so the landlord doesn't have to be there.
How It Works
From profile to first client in four steps.
Create Your Free Profile
Sign up as a Real Estate Agent. Add your license info, markets you cover, specialties, bio, and a short video or audio intro. Your profile is live immediately.
Get Found & Connected
Landlords and renters in your area browse agent profiles. They send you a connection request or a direct help request — you get notified instantly.
Communicate In-Platform
Accept the connection, message back and forth, schedule a showing, coordinate a lockbox code, or jump on a call — all tracked in one clean thread.
Close the Deal, Build the Relationship
Whether it's a filled vacancy, a lease signing, or an investment purchase — you delivered. Your VerticalRent reputation grows with every satisfied client.
Let landlords hear you before they contact you.
In a crowded agent market, personality wins. A 90-second video or a 45-second audio intro separates your profile from every generic headshot-and-bio listing. Landlords and renters connect with agents they feel they already know.
- Upload a video intro — shoot it on your phone, it doesn't need to be perfect
- Or record a quick audio intro — talk about your market, your approach, why you love this work
- Both are optional but profiles with media get significantly more connection requests
- Update anytime — a seasonal market update makes your profile feel current
Video Introduction
Upload up to 3 minutes. Shown on your profile and in search results.
Audio Introduction
Record up to 90 seconds. Perfect if you're camera-shy but have a great voice.
Direct Messaging
Clients message you directly. You reply. No phone tag, no email chains.
Real agents. Real relationships. Real business.
“I have three landlords who found me through VerticalRent. Every time one of their units turns over, I get the showing. I've probably done 20 leases off those three connections alone.”
Rachel T.
Residential Agent · Orlando, FL
“Renters reach out asking me to walk them through listings. Half of them end up as buyer clients 2 years later. VerticalRent is the top of my funnel now.”
James K.
Buyer's Agent · Nashville, TN
“I pitched myself as the 'vacancy specialist' in my market. A landlord found my profile, we connected, and I filled his 4-unit building in 3 weeks. He's referred me to two of his investor friends.”
Diana P.
Leasing Specialist · Denver, CO
VerticalRent serves all sides of the rental market
Landlords
Manage properties & screen tenants
Renters
Tools to find & secure your next home
Service Pros
Get found, get paid, build your business
Real Estate Agents
Connect with landlords & renters free
Your next landlord client is already on VerticalRent.
Create a free profile in minutes. Upload your intro video. Start connecting with independent landlords and renters who need exactly what you do — right now, in your market.
Directory listing is free. Platinum is $5/mo for featured placement, 1 included screening report a month, and co-branded invites. Any single report is $5 after you verify.