Privacy Policy

This notice describes information that VerticalRent, LLC and its affiliates ("we" or "us") collects and uses when you visit and use the Web sites, content, applications, service-as-a-software, products and other services provided by us ("Services").

For comments, questions, or concerns relating to our privacy policy, we welcome an email at

1. Type of Information Collected

VerticalRent collects information from people who visit our network of web sites ("surfers") and others who decide to register to use one of our Services ("subscribers"). Surfers are entitled to review content on our network of web sites without "registering" with our service; however they cannot access the service application without first registering and agreeing to both our privacy policy and terms of service.

Technical Information

We collect certain technical information from our users. Our network of web sites stores files called "cookies" on your local computer to anonymously track surfers and subscribers. With the use of Google Analytics, VerticalRent can use cookies to track when you return to our network of web sites. We use this information to understand what features are the most used by our surfers and subscribers. Google may also use cookies stored on your personal computer to display interest-oriented ads. We can track your IP address every time you log-on (authenticate) to any of our services, discern your Internet browser type (e.g. Mozilla, Firefox, Internet Explorer), operating system, etc.

Subscription Information

If you decide to subscribe to our Services, you are required to provide us with personal information about yourself, including: your full name and e-mail address. We verify all e-mail addresses, requiring you to confirm the validity of your e-mail by responding (clicking) on a hyperlink in a verification e-mail we send back to you. We provide the opportunity for every end user to verify themselves on VerticalRent and through our designated vendors, including without limitation, Experian®. Our verification process is required for end users purchasing credit reports that contain credit information. To become verified within our real estate line of products, you must provide: your social security number, your full name, physical address, e-mail, home phone number, cell phone number, and billing information, such as a valid credit card. We do not store your social security number in our databases. We ask for it once and securely pass it over to our vendors to receive back verification questions that you must answer to become verified.

If you use any of our services, you may also be asked to provide information about your employment history, other government identification (e.g., Driver’s License #), certain bank account information, and income history for the purposes of fulfilling a transaction, such as an application for an apartment rental ("Transaction Information"). We adhere to strict rules and regulations governed by the FCRA that require further consent to share this private information with other parties in the form of a rental application or other types of application forms. VerticalRent also adheres to PCI-DSS compliance rules and runs quarterly audits on its servers to enhance the security of your data.

We also collect information about your use of the Services, such as, the pages you visit, your responses to links, offers and promotions, and the property, unit, tenant, lease, and other similar information that you enter and view on the Services. We also collect any information that you submit for a transaction, such as, an application, on the Services.

2. Use of Your Information

Any billing or financial (e.g. credit card) information we collect is only used to check the qualifications of prospective subscribers and to bill them for the use of our Services. We will rely on a 3rd party credit card processor and ACH provider to process customer payments subject to the terms of this policy. Our processor is not permitted to use your billing or financial information for anything other than the purpose of ACH or credit card processing.

Your information further is used to operate and improve the features, offerings and content presented to you by us; to personalize the content and advertisements provided to you; to fulfill your requests for products, programs, and services; to communicate with you and respond to your inquiries; to conduct research about your use of our products; and, to help offer you other products, programs, or services that may be of interest or relevance to you.

Your information will not be shared with third parties for marketing purposes unless it is necessary to fulfill a transaction you have requested, such as, by applying to a property manager, or in other circumstances in which you have given your consent to the sharing of your information to affiliates, partners, agents or other parties whose products or services we believe may be of interest to you. You authorize us to submit your Transaction Information to any business or entity in which you wish to purchase services, or submit an application for services such as an apartment rental. For example, we may forward your Transaction Information so that you can process an application for an apartment rental with a landlord. If you do not want to share this information, do not apply. The use of your information by such business will be subject to its own privacy practices, and we have no obligation to you for the use of your information by such third parties. We will not forward your Transaction Information unless authorized by you.

The contents of your online communications, as well as other information about you style as a user, may be accessed and disclosed in response: to lawful governmental requests or legal process (for example, a court order, search warrant or subpoena), in other circumstances in which we have a good faith belief that a crime has been or is being committed by a user, that an emergency exists that poses a threat to the safety of you or another person, when necessary either to protect our property, or for us to render the service you have requested.

3. Third Party Agents

We may use agents and vendors to help operate the Services, process payments, provide customer services and to help us analyze the performance of our services. Our agents and vendors must agree to limit the use of such information for these purposes.

4. Third Party Sites

This privacy policy only applies to our information practices on the Services. Your use of other Web sites, even if they are linked from the Services, are subject to the privacy policies of those Web sites. We are not responsible for their information practices.

5. Change of Ownership

If our ownership was to change because of a merger or acquisition by another company, your information may be transferred. We will provide you notice prior to any such transfer of your information.

6. Cookies, Advertising Networks

We may place "cookies" on your Web browser. Cookies are small pieces of information or text files that a website sends to your computer for record-keeping purposes, which information is stored in a file on your computer's hard drive. Cookies make Web surfing and browsing easier for you by saving your preferences so that we can use the saved information to facilitate and improve your use of the Services. Please note that you will not be able to access and use all of the Services’ features if you delete or refuse to accept cookies. For example, without cookies, you will not be able to set certain personalized preferences, and/or you may have difficulty completing transactions on the Services.

Also, we, and certain third party companies under agreement with us, may deploy cookies, pixel tags, web beacons or similar technologies to collect and assemble non-personal, demographic, behavioral and technical information about the use of the Services from our users in order to group such users that share a common interest into general interest categories (collectively, "Audience Segment Cookies"). Such Audience Segment Cookies, which do not identify you personally, may be placed when you access the Services, share content from the Services, when advertisements are presented on the Services, and/or when you respond to advertisements or other offerings on the Services. We and these third party companies may use such non-personally identifiable information in combination with your visits to the Services and other sites in order to present advertisements about goods and services likely to be of greater interest to you, to measure the effectiveness of the Services and advertisements, and to help predict the characteristics and preferences of our audiences and the audiences of our third party companies. We may share certain information about you as a user that is not personally identified to you (such as user industry and position) with certain advertising network providers in order to help them deliver more relevant advertisements through their ad networks. The use of cookies by ad network providers is subject to their own privacy policies.

Many of the advertising networks participate in the opt-out program offered by the Network Advertising Initiative. To learn more about such audience behavior advertising practices, you can

7. Mobile.

We may offer you from time-to-time mobile applications that will help you search for services in your location. If you elect to connect to our mobile services, we may receive and collect information that uniquely identifies your mobile device. We may use this information to offer extended services and/or functionality, such as based on your location. Some of our Services may require our collection of your phone number. We may associate that phone number to the mobile device identification information. However, we will not use that phone number for telemarketing unless you have given us permission to do so. You must first provide permission through your device, browser or our application before we obtain pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. You are able to withdraw your permission for our Services to acquire pinpointed location information from your device but turning off the location tracking mechanisms on your device, by uninstalling our applications, or by logging of the Services. We may use the information from your mobile device to deliver the Services requested by you and in accordance with this policy.

8. Your Choices

You own the information you submit on the Services. You can at any time go to and click "My Account" to change or delete your information. Although we may communicate with you regarding any transaction that you initiate on the Services, we will always give you the option to opt-out or unsubscribe from any newsletters or other promotions that we may provide to you.

9. Security

We make available a secure page for entering sensitive information, protected by industry-standard SSL encryption technology and PCI-DSS compliance. This technology encrypts your information prior to transmitting it over the Internet.

We maintain the confidential information you provide us in a secure database. We further require credentials such as a user identification (e.g., email address) and password to limit access to registered accounts. Please keep in mind that while we have established safeguards to help prevent unauthorized access to or misuse of you information, we cannot guarantee that your personally identifiable information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, in the event of unauthorized acts by third parties that violate applicable law or our policies).

10. Our Services are not Intended for Minors

The Services are intended for a general audience, and we do not knowingly collect information from minors.

11. Notices and Questions

You agree that we may provide you with updates and notices about our privacy practices to your e-mail address or online. You may not opt-out of such notices. If you have any questions regarding this policy, you can submit your inquiry to us at the following address:

12. Changes

We may update this Privacy Policy from time to time, and so you should review this Policy periodically. If there are significant changes to our information practices, you will be provided with appropriate online notice. You may be provided other privacy-related information in connection with your use of offerings from us as well as for special features and services not described in this Policy that may be introduced in the future.

Last updated: 23 May 2018

Get Started For Free!     Have some questions? Check out our FAQs.