VerticalRent collects information from people who visit our network of web sites ("Surfers") and those who decide to register to use one of our Services ("Subscribers").
Subscription & Personal Information
If you decide to subscribe to our Services, you are required to provide us with Personal Information about yourself, including: your full name and e-mail address. We verify all e-mail addresses, requiring you to confirm the validity of your e-mail by responding (clicking) on a hyperlink in a verification e-mail We send back to you. We provide the opportunity for every end user to verify themselves on our Services and through our designated vendors, including without limitation, Experian®. Our verification process is required for end users purchasing credit reports that contain credit information. To become verified within our real estate line of products, you must provide: your social security number, your full name, physical address, e-mail, home phone number, cell phone number, and billing information, such as a valid credit card. We do not store your social security number in our databases. We ask for it once and securely provide it to our vendors so that we can receive verification questions that you must answer to become verified.
In connection with certain Services, you may also be asked to provide information about your employment history, other government identification (e.g., Driver’s License #), certain bank account information, and income history for the purposes of fulfilling a transaction, such as an application for an apartment rental, or validating aspects of your profile and identity (for example, verifying to other users that you have passed a criminal background check).
Some Services may permit, or require, you to provide additional elements of Personal Information as part of the Services. For example, you may be permitted to voluntarily provide additional information about your co-living preferences; and if you request that We verify your credit rating is above a given threshold, or that you are free of criminal convictions, We will require the information necessary to process such verifications.
We also collect information about your use of the Services, such as the pages you visit, your responses to links, offers and promotions, and the property, unit, tenant, lease, and other similar information that you enter and view on the Sites and Services. We also collect any information that you submit for a transaction, such as a rental application using the Services.
We may collect De-Identified Information, for example non-identifiable statistical information regarding website usage. De-Identified Information is collected online information in which all personal information has been removed by VerticalRent. De-Identified Information is used in a collective manner for analyses and statistics in order to improve the Sites. De-Identified Information does not personally identify a specific user.
We may collect Aggregate Information, for example information about how many users log on to the Sites on a daily basis. Aggregate Information is non-identifiable (or anonymous) information about you, such as pages most frequently accessed by you. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who logged into the Sites in a given day). Aggregate Information does not personally identify a specific user.
Any billing or financial information We collect is only used to check the qualifications of prospective Subscribers and to bill them for the use of our Services. We rely on a third-party party credit card processor and ACH provider to process customer payments. Our processor is not permitted to use your billing or financial information for anything other than the purpose of ACH or credit card processing.
Your information further is used to operate and improve the features, offerings and content presented to you by us; to personalize the content and advertisements provided to you; to fulfill your requests for products, programs, and services; to communicate with you and respond to your inquiries; to conduct research about your use of our products; and, to help offer you other products, programs, or services that may be of interest or relevance to you.
When you register for the Services, We will automatically create a profile for you on the Services. We will provide you with the ability to manage other users’ ability to view the information in your profile (this includes both publicly available information as well as that information available to other users of the services). You agree that We may use information you provide to VerticalRent in connection with any given website operated by VerticalRent as part of the services We provide at other websites (for example, if you setup an account for one service, the account profile you create for that service will also be used for, and potentially visible to the users of, other VerticalRent services).
We, and certain third party companies under agreement with us, may deploy cookies, pixel tags, web beacons or similar technologies to collect and assemble non-personal, demographic, behavioral and technical information about the use of the Services from our users in order to group such users that share a common interest into general interest categories (collectively, "Audience Segment Cookies").
Your information will not be shared with third parties for marketing purposes unless it is necessary to fulfill a transaction you have requested, such as, by applying to a property manager, or in other circumstances in which you have given your consent to the sharing of your information to affiliates, partners, agents or other parties whose products or services We believe may be of interest to you. You authorize us to provide your information to any business or entity from which you wish to purchase services, including such information as is necessary to submit any application in connection with such services (for example, the personal information necessary to complete a rental application which you have indicated you wish to apply to). If you do not want to share this information, do not apply. The use of your information by such business will be subject to their own privacy practices, and We have no obligation to you for the use of your information by such third parties.
We may share your information with our third-party service providers and subcontractors for the purposes of their provision of services to VerticalRent (for example, with a hosting provider, background check provider, or identity verification provider). We will only share your information with those third-party services providers whose services We require in order to provide you with the Sites Services you have elected to use.
The contents of your online communications, as well as other information about you as a user, may be accessed and disclosed: in response to lawful governmental requests or legal process (for example, a court order, search warrant or subpoena), in other circumstances in which We have a good faith belief that a crime has been or is being committed by a user, if an emergency exists that poses a threat to the safety of you or another person, when necessary either to protect our property, to investigate fraud or other breach of the VeritcalRent Services Agreement, as reasonably required for us to provide the Services you have requested, and as otherwise authorized by you in the VerticalRent Services Agreement or an applicable Service Order.
You have a right to request that VerticalRent disclose what personal information of Yours We collect, use, disclose, and sell, and a right to request that We delete your information. While certain aspects of the Services may be unavailable if you delete your personal information (for example, We cannot verify your identity without adequate information about you), We will not otherwise discriminate against you in your use of the Services if you choose to delete some or all of your information.
You can at any time go to www.VerticalRent.com and click "My Account" to change or delete your information. Although We may communicate with you regarding any transaction that you initiate on the Services, We will always give you the option to opt-out or unsubscribe from any newsletters or other promotions that We may provide to you.
If you are unable to access your My Account page, you may contact us at the notice for addresses provided in the VerticalRent Services Agreement or at firstname.lastname@example.org for assistance in deleting, correcting, or updating you information, or to request the details regarding what information of Yours VerticalRent currently possesses. If We cannot automatically verify your identity using your account credentials, We may request secondary account verification information based on the information We have on file (a two-step verification process) to verify your identity prior to complying with any such request.
We retain your information while you are a user of the Sites or Services. We do not automatically delete your information after any period of time. We delete your information when you request that we delete such information, including when you do so through your My Account profile (such as if you cancel or terminate the Services).
VerticalRent does not knowingly solicit data from children or knowingly market to children. We do not knowingly request or solicit personally identifiable information from anyone under the age of 16. In the event that We receive actual knowledge that We have collected such Personal Information without the required and verifiable parental consent, We will delete that information from our database as quickly as is reasonably practical.
Last Revision: 11/14/2019