Writing an Attractive Listing to Draw in Tenants

As a rental property owner, you must be able to create an attractive listing to draw in tenants to your property. Every time one of your properties becomes available for rent, you want to be sure that it gets noticed.

  • Monday, April 30, 2018

  General   Tips   

As a rental property owner, you must be able to create an attractive listing to draw in tenants to your property. Every time one of your properties becomes available for rent, you want to be sure that it gets noticed. So, how do you write an attractive listing? How do you draw in the right type of tenants for your property? Creating a winning formula for writing a quality listing takes practice but can be done. Read on to find out the best tips to get you started.

Headline

When creating a listing for your rental, you want a catchy headline. You want to ensure the first words they see will attract their attention, in a positive way. In the heading, be sure to use words the describe the dwelling well. Use positive words like: Relaxed, Modern, Quiet and Energy-Efficient, to bring in prospective renters.

Consider Photos

If you are adding photographs to your listing, think long and hard about the photos you choose. You want to list photos that give the viewer the full idea of the space rather than snippets. Take for example a kitchen photograph. If you post a photo that shows the kitchen from one angle, it may appear smaller than it actually is. Make sure a photo of such a space will be large and show the entire footprint. This way, the viewer can see just how large the space is and they are instantly attracted to your property.

Create Visualization

When writing the advertisement for your property, focus on creating a visual for the reader. They are getting their first impression of your property based on your wording. Be simple and direct with the information but also use descriptive words to show off what your property offers. If you have amazing skyline views in the city, highlight it! Take the high points of your property and discuss them in a visual manner so that potential renters can see what your property can provide in descriptive form.

Include Key Points

It is also a good idea to include key information in your listing, such as what you require from a tenant. Include background check or tenant screening information as well as monthly rent cost, deposit info, etc. You want the renter to know everything so that they can make sure they are ready to fill out an application to be considered.

By giving your rental listing a once over and really considering what you are saying and how you deliver the information can ensure that you find the right tenants for your properties.

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