VerticalRent’s Top 50 Rental Vacancy Advertising Websites

Advertising your vacancies to potential applicants can feel like a full-time job unless you have the authoritative list of VerticalRent’s Top 50 Vacancy Advertising Websites.

  • Wednesday, August 19, 2015

  General   Tips   Advertising & Marketing   

Advertising your vacancies to potential applicants can feel like a full-time job unless you have the authoritative list of VerticalRent’s Top 50 Vacancy Advertising Websites. You may also be surprised to see that we put CraigsList at the top of our list. Why? Well, we have consistently seen CraigsList produce results for our customers who are seeking to advertise and fill vacancies quickly. Don’t let the naysayers scare you away from CraigsList. Many property managers continue to rely heavily on this free outlet to fill vacancies, fast!!

Since the inception of CraigsList in 1995, it has grown to be the largest classified advertisement website on the planet. Fast forward 20 years and we have about 500 websites and communities attempting to do the same thing with their own special or unique twist with the same goal: advertise a rental unit and fill the vacancy fast with a suitable tenant. We picked the “Top 50” for a very trivial reason – it was my high school football number! If you hop on Google, you will likely find about 300 different websites all claiming to be the best and most effective way to find tenants and fill vacancies. Don’t overwhelm yourself with all these different advertising websites! Many services like Postlets.com will even syndicate or “blast” your vacancy ad to a network of partners – effectively allowing you to reach a broader audience. Sure, that’s effective to help get your vacancy in front of more people – but has anyone taken the time to actually do the math to prove it will fill your vacancy faster? An independent 3rd party evaluation of it’s effectiveness I am speaking about, not the marketing claims that you hear.

It’s the truth that applicants are more cautious than ever when applying to rental vacancies. VerticalRent’s trusted landlord seal drives more inquiries to your online vacancy ads. The internet is full of scammers these days and people trying to make a quick buck. In fact, my rental apartment’s pictures were ripped off one time and I noticed an ad on CraigsList that was fictitious. The good news is that CraigsList is cracking down on scammers and has flags built into the system to identify them. Let’s face it, any website as successful as CraigsList will undoubtedly attract criminals – it just human nature.

So, how can we help you show applicants that you mean business? As a landlord, you need to build trust with the tenants in your community. In order to use VerticalRent’s advanced tenant screening features, you are required to verify your identity through a series of random questions based on your credit profile. As a landlord, you are also required to certify your permissible purpose for viewing applicant’s credit reports. We use these two labels to certify you as a “trusted landlord.” The trusted landlord seal is placed intelligently on your CraigsList ad. When the applicant clicks the Trusted Landlord seal, it is re-directed to a page certifying that you successfully passed verification with VerticalRent.

VerticalRent Trusted Landlord

The trusted landlord seal is placed intelligently on your CraigsList ad. When the applicant clicks the Trusted Landlord seal, it is re-directed to a page certifying that you successfully passed verification with VerticalRent.

Our #2 pick may also be surprising! We selected HomeAway.com as our #2 pick and didn’t even consider AirB&B for our Top 50 list. Why? Well, HomeAway.com provides a great user experience for the guest looking for a vacation rental property to stay – but it also provides a great user experience for the vacation property owner. Even more is that HomeAway.com provides the owner with the option of early payout, whereas AirB&B makes you wait until the guest checks in to get paid out. For that reason, we select HomeAway.com as our #2 pick – but our #1 pick for vacation rental websites!


1. Craigslist

Craigslist

Features:

  • Detailed listings
  • Photos
  • Lots of listing options
  • Localization

2. HomeAway

HomeAway

Features:

  • High-res photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Targeted audience
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Highlights nearby amenities

3. Apartments.com

Apartments.com

Features:

  • Extremely detailed listings
  • High-res photos
  • Highlights property features
  • Detailed search options
  • Nationwide in the US
  • Mapped search results

4. People With Pets

People With Pets

Features:

  • Detailed listings
  • Targeted audience
  • Nationwide in the US
  • Floorplans

5. Hotpads

Hotpads

Features:

  • Detailed listings
  • Photos
  • Single property listings can display multiple units in tandem
  • Mapped search results
  • Tracked searches with alerts

6. Rent Jungle

Rent Jungle

Features:

  • Detailed Listings
  • Photos
  • Detailed Search Options
  • Mapped Search Results
  • Feature Specific Property Search
  • Single property listings can display multiple units in tandem.

7. Apartable

Apartable

Features:

  • Photos
  • Highlights no fee rentals
  • Targeted for New York City

8. Streeteasy

Streeteasy

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Available in multiple metropolitan areas within the US
  • Highlights neighborhood features

9. Padmapper

Padmapper

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Extremely detailed search options
  • Feature specific property search options
  • Mapped search results
  • Tracked searches with alerts
  • Nationwide in the US
  • Walkscore overlays for mapped search results

10. Sociallisting

Sociallisting

Features:

  • Social media integration
  • Targeted audience
  • Nationwide in the US

11. Naked Apartments

Naked Apartments

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Anonymous agent and broker reviews

12. Trulia

Trulia

Features:

  • Photos
  • Very detailed listings
  • Highlights property features
  • Mapped search results
  • Highlights neighborhood features
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Nearby schools
  • Rental history

13. Zillow

Zillow

Features:

  • Photos
  • Very detailed listings
  • Highlights property features
  • Mapped search results
  • Highlights neighborhood features
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Nearby schools
  • Rental history

14. Homefinder

Homefinder

Features:

  • Photos
  • Detailed listings
  • Detailed search options
  • Neighborhood statistics
  • Specialized listing features for properties still under construction

15. Homes.com

Homes.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Single property listings can display multiple units in tandem
  • Commute time calculator

16. Apartment Finder

Apartment Finder

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Nationwide in the US

17. Rent.com

Rent.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Single property listings can display multiple units in tandem
  • Nationwide in the US

18. Apartment Guide

Apartment Guide

Features:

  • HD photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Tracked searches with alerts
  • Targeted audience
  • Floorplans

19. Realtor.com

Realtor.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US

20. Apartment List

Apartment List

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Highlights nearby amenities
  • Book showings online
  • Vetting

21. Seniorhousing.net

Seniorhousing.net

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem

22. Walk Score

Walk Score

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Highlights nearby amenities
  • Nationwide in the US
  • Targeted audience

23. Apartment Search

Apartment Search

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Tracked searches with alerts

24. My Apartment Map

My Apartment Map

Features:

  • Photos
  • Detailed listings
  • Nationwide in the US
  • Mapped search results

25. ForRent.com

ForRent.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nearby schools
  • Nationwide in the US
  • Highlights nearby amenities
  • Single property listings can display multiple units in tandem

26. My New Place

My New Place

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem

27. Live Lovely

Live Lovely

Features:

  • Online rent collection
  • Verified, pre-credentialed renter database
  • Photos
  • Detailed listings
  • Highlights property features
  • Google Street View integration
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem

28. Move.com

Move.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US
  • Single property listings can display multiple units in tandem

29. ApartmentRatings.com

ApartmentRatings.com

Features:

  • User reviews
  • Reply options
  • Search function
  • Apartment search integration with ApartmentSearch.com

30. HouseRentals.com

HouseRentals.com

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Detailed search options
  • Nearby schools
  • Nationwide in the US
  • Single property listings can display multiple units in tandem
  • Highlights nearby amenities
  • Community statistics

31. Sublet.com

Sublet.com

Features:

  • Photos
  • Detailed listings
  • Detailed search options
  • Mapped search results
  • Nationwide in the US
  • Targeted audience

32. Apartments USA

Apartments USA

Features:

  • Nationwide in the US
  • Targeted audience
  • Rental information resources for first time renters

33. 4 Walls Apartment Marketing

4 Walls Apartment Marketing

Features:

  • Social Media Management
  • Listings Management
  • Internal listings

34. Apartment Showcase

Apartment Showcase

Features:

  • High-res photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nearby schools
  • Nationwide in the US
  • Targeted audience
  • Single property listings can display multiple units in tandem
  • Highlights nearby amenities

35. Apartment Home Living

Apartment Home Living

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Nationwide in the US
  • Single property listings can display multiple units in tandem

36. Rent Linx

Rent Linx

Features:

  • Posts listings on multiple sites
  • Photos
  • Detailed listings
  • Highlights property features

37. Postlets.com (a Zillow.com Company)

Postlets.com (a Zillow.com Company)

Features:

  • Posts listings on multiple sites
  • Photos
  • Detailed listings
  • Highlights property features

38. Pad Lister

Pad Lister

Pad Lister is a great site with lots of features, including automatic tenant screening, online applications and the ability to easily post many listings at once.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Floorplans
  • Tenant screening
  • Online applications
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US

39. RentalHouses.com

RentalHouses.com

This site lists all sorts of rentals, but is targeted at those renters looking for houses or townhouses.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Nationwide in the US
  • Community profiles
  • Targeted audience
  • Highlights nearby amenities

40. New York Habitat

New York Habitat

As the biggest city in the country with many unique challenges for renters, it makes sense for New York to have quite a few online spaces of their own when it comes to rental listings. New York Habitat has well organized listings.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Targeted audience
  • Targeted for New York City

41. Go No Fee

Go No Fee

This site specifically caters to renters who want no fee apartments in NYC. If you have such a property, then this is a great way to get in front of a targeted and grateful audience full of potential tenants.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Mapped search results
  • Targeted audience
  • Highlights nearby amenities
  • Targeted for New York City

42. Inside Digs

Inside Digs

Inside Digs is a peer-to-peer apartment market for New York City. Their purpose is to cut out the complexities that can cause stress for those looking for apartments in the big apple.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Targeted audience
  • Targeted for New York City

43. My Space NYC

My Space NYC

Another site aimed at those looking for fee-free accommodations in NYC, My Space NYC boasts a beautiful site design, as well as simple and functional listings. It’s also recommended by NYU, giving it traffic from a targeted audience.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Feature specific property search options
  • Mapped search results
  • Targeted audience
  • Targeted for New York City

44. Renthop

Renthop

For those looking to list New York apartments, Renthop has a great design, good features and a broker friendly internal rating system that rates rentals with professional management highly.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Targeted audience
  • Highlights nearby amenities
  • Targeted for New York City

45. Renter St.

Renter St.

Renter St. boasts the largest listing of broker fee free apartments in NYC, as well as a beautiful site and good listing options.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Feature specific property search options
  • Mapped search results
  • Targeted audience
  • Targeted for New York City

46. Street Easy

Street Easy

Street Easy’s listings are simplistic and functional, with the added bonus of featuring the nearest subway routes for each location. This makes the site perfect for New Yorkers looking to embrace the city’s pedestrian lifestyle.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Mapped search results
  • Targeted audience
  • Targeted for New York City

47. City Spade

City Spade

City Spade is a fantastic site that provides a huge array of search and listing options, making it a go-to resource for apartments hunters in New York, Boston or Philadelphia looking for the perfect place.

Features:

  • Photos
  • Detailed listings
  • Highlights property features
  • Detailed search options
  • Feature specific property search options
  • Mapped search results
  • Targeted audience
  • Highlights nearby amenities
  • Targeted for New York, Boston and Philadelphia

48. Backpage.com

Backpage.com

Features:

  • Photos
  • Detailed listings
  • Worldwide

49. Oodle

Oodle

Features:

  • Photos
  • Detailed listings
  • Nationwide in the US

50. Local Newspaper

Local Newspaper

Features:

  • This should be your last option – it’s 2015!

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