VerticalRent’s 8th Anniversary Celebration Brings New UI Design

VerticalRent proudly celebrates the company’s 8th anniversary since its founding in 2011. Matt Angerer and Jeff Pierce started VerticalRent in the “Innovate New Albany” offices of New Albany, Ohio (also known as INC 8000) in May of 2011. The minimum viable product (MVP) in 2011 was designed to help small independent landlords collect rent by eCheck and was called RentCloud.

  • Wednesday, May 22, 2019

  Advertising & Marketing   

VerticalRent proudly celebrates the company’s 8th anniversary since its founding in 2011. Matt Angerer and Jeff Pierce started VerticalRent in the “Innovate New Albany” offices of New Albany, Ohio (also known as INC 8000) in May of 2011. The minimum viable product (MVP) in 2011 was designed to help small independent landlords collect rent by eCheck and was called RentCloud.

Fast forward to 2013, Matt and Jeff decided to re-brand the product to VerticalRent and re-locate the headquarters to Erie, Pennsylvania. Operating out of historic downtown Erie Pennsylvania, the firm joined the Keystone Innovation Zone (KIZ) program to help accelerate its growth. Through a series of strategic partnerships and product development enhancements, the platform evolved into much more than a web-based eCheck rent collection software. VerticalRent enjoyed unprecedented growth from 2013 to 2018 primarily through organic search success and word-of-mouth marketing. Within those 5 short years, the platform amassed over 50,000 end users from every corner of the United States.

“Landlords from every walk of life are using VerticalRent daily to advertise vacancies, screen applicants, and collect rent online. Our 8th anniversary marks a major milestone in our growth trajectory,” says Angerer, the Founding Member of VerticalRent.

In 2019, the company’s founders decided to re-locate to Southwest Florida and subsequently decided to move the business headquarters to the same area. Today, VerticalRent is thriving and operating in the Sunshine State. To celebrate the company’s 8th anniversary, the VerticalRent team has released a new & improved User Interface (UI) that works flawlessly across mobile devices, tablets, and workstations. “It doesn’t matter what type of device you choose to adopt, VerticalRent’s responsive UI design will accommodate,” says Jeff Pierce, Founding Member and Technical Architect. “Many of our Landlords and Renters use their Smart Phones to collaborate with one another, whereas we still have a subsection of our customer base that prefer their desktops. Either way, they are covered,” added Angerer.

“Without the loyalty of the landlords whom have been using us since 2011, we wouldn’t be in a position to celebrate 8 years of year-over-year growth. Most boot-strapped software start-ups disappear within a few years. We have surpassed that mark and continue to thrive. Through constant never-ending innovation, we look forward to the next 8 years,” concludes Angerer.

As the leading national rental property and tenant screening software platform, VerticalRent provides landlords and property management with an all-in-one solution to manage their rentals. In addition to the core tenant screening functionality, the software includes free digital rental applications, listing management, financials & accounting, state-specific lease agreements, online rent collection, and a tenant portal that helps facilitate a seamless landlord-tenant relationship.

Landlords and renters are also able to seamlessly purchase insurance through the platform to cover their rental units, making VerticalRent truly an end-to-end provider. For more information on VerticalRent, visit https://www.verticalrent.com or email us at connect@verticalcloud.com.



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