When investing in a real estate rental property, one of the most important marketing tools is photography. You must have quality photographs of your property when listing a home or building for rent. The photos must catch the eye of potential tenants so that you have a large pool of individuals to choose from. When you make your property appealing, you can easily find potential tenants who pass your tenant screening process and will make great renters for years to come.
In Florida, the rental property market is vast, so property owners must market well in order to access the best potential tenants. Below are a few tips to boost your rental property photos so that you attract top clientele, easily keeping your properties rented.
Highlight the Exterior
In Florida, renters want outdoor space. They want to be able to relax and enjoy the beautiful weather. When having photos taken of your property, be sure to highlight the outdoor space. If a swimming pool or hot tub are located on site, be sure to place these items centerstage in the photographs. Many renters are looking for such amenities and you want to highlight the best aspects of your property. Provide clear photos of outdoor areas with nice descriptions so potential renters can see what you have to offer.
Good Interior Lighting
When having photos taken of the interior, each space needs to be well-lit. Photographs with poor lighting do not show well and can lead to the loss of good tenants. For interior spaces, be sure to open nearby blinds and window coverings to show the natural light in the home. A professional photographer has tools that can assist with lighting needs to showcase the interior of your Florida rental property.
Photo Quality is Essential
The quality of each photo is essential. If you are taking photos yourself, be sure that angles are correct when taking the photo to showcase each room correctly. If you take photos from certain angles, the room can appear smaller than it actually is. Use a good quality camera and pay attention to your placement so that you create the best quality photos for your rental listing.
Staging is Key
Another factor to consider is staging. If a home is empty, add in furnishings to stage each space. Many potential renters lack imagination and cannot seem to visualize themselves in a space. In a staged rental property, the photos tell the story of each room, making it easy for renters to see how they would live in the home.
By following these key aspects, you can have quality photos of your rental property, easily bringing in quality potential tenants. Once tenants begin contacting you about the property, the tenant screening process can begin and you will soon find the perfect person for your rental property.
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