The Psychology of Residential Landlords

There are 40 million landlords in the United States that own between 1 and 50 units. There are accidental landlords with 1 unit and there are small portfolio owner landlords that own a dozen apartment buildings. Each of them has a similar goal: to make money, achieve a sense of financial security, and to provide a quality place to live for renters.

  • Friday, December 27, 2013

  General   

Emotional intelligence (EI) is a key success factor in the corporate world. Up and coming executives are taught to "play the game" and understanding the politics of their given organization. Adhering to the illusions of corporate success (e.g., climbing the corporate ladder) requires discipline and a high-level of EI. Middle managers are ecstatic when they've been promoted to director level. Perhaps the organization throws them an extra bone and gives them a 15K per annum pay hike. Now they have 25 direct reports from around the world with a few more feathers in their cap. The forty-five hour work week suddenly jumps to sixty hours, but whose counting anymore? You're big time. You're an IT director at a Fortune 500 company and people respect your infinite wisdom!

As the co-founder of VerticalRent, I have witnessed and experienced the psychology of the corporate world, along with the psychology of a man (or women) who is fed up with the "illusion" of security created by big business. We created VerticalRent for the individual who has finally stood up to say, "Enough is Enough."

Enough is Enough - The Tipping Point

Ninety percent of self-made millionaires in the United States achieved it through real estate. There are 40 million landlords in the United States that own between 1 and 50 units. There are accidental landlords with 1 unit and there are small portfolio owner landlords that own a dozen apartment buildings. Each of them has a similar goal: to make money, achieve a sense of financial security, and to provide a quality place to live for renters. Most of the folks who transcend from the "accidental landlord" stage into a self-made millionaire achieve it in a methodical well-thought out manner. It doesn't happen by accident. These people don't wake up one day and realize their millionaires. They make a deliberate and calculated decision to chip away at the realization of a progressive goal, such as a building a rental property portfolio. Over time, they achieve millionaire status as their portfolio grows. The people in this great country who have invested their blood, sweat, and tears into the American dream reached a "tipping point". A point in their career at the factory, or the corporate cubicle farm, where they looked in the mirror and said: "enough is enough". From this day forward, I will channel my energy and God given talents into the pursuit of asset-building ventures. If you have read Robert Kiosaki's books (e.g., Rich Dad, Poor Dad) -- then you know where I am coming from on this point.

Software Designed by Landlords for Landlords

VerticalRent is FCRA-compliant tenant screening software. Our product is designed to assist property managers, landlords, and tenant screening firms that require advanced tenant screening capabilities. We also provide attorney-approved leases, sample real estate forms, a basic accounting system, no-cost online rent collection, vacancy advertising, and premium tenant screening services with no-cost credit, criminal, and eviction reports.

Our product is designed to coincide with the psychology of an independent landlord - simple, yet powerful. The perfect solution for a guy or gal looking to achieve financial freedom. VerticalRent takes the stress out of buying that next rental property.

So, go work hard at your corporate desk job and earn that bonus. Take the bonus and buy another rental property. VerticalRent has your back.


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