Should I List My Rental Online?

Becoming a rental property owner is a huge endeavor. From finding the right property to locating responsible tenants, the right moves need to be made for your investment to be successful. One of the best way to ensure that your property is rented is to focus on online marketing.

  • Wednesday, May 9, 2018

  Stephanie Clarke

  General   Tips   

Becoming a rental property owner is a huge endeavor. From finding the right property to locating responsible tenants, the right moves need to be made for your investment to be successful. One of the best ways to ensure that your property is rented is to focus on online marketing. Today’s consumers are going online now more than ever, and you are more likely to find a larger list of potential tenants by going online.

Traditional Advertisements

One option you have with an online listing is a traditional advertisement. The local newspaper should offer listings which will be posted online under a Rentals category. By listing your rental here, you will be able to provide your property with visibility and hopefully begin hearing from potential tenants. There are also rental sites as well as classified options like Craigslist that should be considered to help promote your property.

Social Media

Perhaps one of the most popular forms of online advertising available today is social media. Facebook and Instagram have become go-to resources for consumers and by creating a social media page for your rentals, you can instantly promote any property openings. You can create social media pages based on your company or single properties. Build a following with family and friends and then focus on reaching out to others in the community, with a long list of followers, you have a built-in marketing system that can work for you.

When you have an empty rental property, post photos and create updates on social media sites. Your followers can then share this information, which will be seen by potential tenants. Be sure to include important information such as tenant screening requirements, the location of the property, monthly rent amount, etc. This way, you can weed out those who may not be interested based on requirements or details of the listing.

Creating Your Own Website

If you have several rental properties, it can be beneficial to create a website to showcase your investments. You can post photographs of available rentals as well as information on requirements of tenants. Renters want to see visuals and having a website makes you seem more legit as well as provides an outlet for interested individuals to see what you have for rent.



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