Keeping Your Tenants Engaged with Newsletters

Are you keeping your tenants informed and engaged with newsletters? If not, you could be missing the opportunity to connect with your tenants and keep problems to a minimum.

  • Saturday, June 7, 2014

  General   Tips   

Are you keeping your tenants informed and engaged with newsletters? If not, you could be missing the opportunity to connect with your tenants and keep problems to a minimum. While you might think that your tenants are not interested in what is taking place in the local area, many would appreciate being kept in the loop.

Newsletters do not necessarily need to take up a lot of time or even be difficult to manage, particularly with so many online tools now available. Even so, some property owners make the mistake of starting a newsletter but then let it slide. The following tips can help you to put together a compelling newsletter that your tenants will actually enjoy receiving and reading.

First, make it a point to include a news section in your newsletter. This section can be used for including a variety of information, including upgrades that are being made, any new staff members who are joining your team, or additions you are making.

It is also a good idea to include seasonal information. With so many holidays and events taking place throughout the year, this type of content is always easy to leverage in a newsletter. Whether its safety tips, decorating information, or events taking place in your local area, there are plenty of opportunities for including seasonal information.

Don't be afraid to mix it up and have fun with your newsletter. One way to do this is by including contests. For instance, you can use your newsletters for promoting your social media pages. You might also consider having a prize drawing each month and giving away movie tickets, gift baskets, or gift certificates to businesses in the local area.

Newsletters also serve as the ideal opportunity for promoting early rental payments. For instance, you might hold a drawing on a monthly basis that includes only those tenants who pay their rent early. When a nice prize is at stake, you might be surprised at how fast tenants start paying their rent.

In addition, newsletters offer the perfect platform for reminding tenants about rental policies. Each month, try to include a short bit of content about a particular policy. For example, you might want to explain the reason for that particular policy and then review the relevant guidelines.

You may also find it helpful to partner with local community groups and even schools to include information about upcoming events in your newsletter. This is also a good time to let your tenants know about any volunteer opportunities in the local area.

Take advantage of the opportunity to connect with and engage your tenants by hosting a monthly poll. Remember that constructive criticism can help you to improve your property rental business and keep your tenants happy, so do not be afraid to ask your tenants what you could do better. You can also include fun survey questions, such as the best restaurant in town, etc.

A monthly newsletter is a great way to improve communication with your tenants and reduce the potential for future problems and misunderstandings.


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