How to Make Your Residential Rental Stand Out

If you are diving into the residential rental game, it’s time to learn how to make your rental stand out. You want to attract the best tenants and to do so, you must make your property stand out above the competition.

  • Monday, February 19, 2018

  Rental Market   

If you are diving into the residential rental game, it’s time to learn how to make your rental stand out. You want to attract the best tenants and to do so, you must make your property stand out above the competition. But how do you do this? With a sea of available housing in states across the US, how do you make your rental property stand out and be noticed? Below are a few key points to consider, helping you to attract the best renters possible by marketing your property in the best way.

Avoid Overcharging During the Screening Process

A big no-no when trying to market your property is to charge too much during the screening process. Some states have set amounts that can be charged during the screening process as well as regulations involving screening. It is important to note such regulations when owning properties in several states. Be sure to set a reasonable price with the application process so you do not miss out on quality tenants. When a potential tenant is seeking a rental home, they might overlook yours if they have to pay a high fee just to have background checks and screening performed. Charge only what it costs you for screening and use this as a marketing point to show tenants you only want to serve the needs of the consumer.

Think About Offering Bundling Services with Rental Payment

One way to get noticed by potential tenants is to mention the word bundle. When you bundle other services within the price of monthly rent, tenants see value within your property. Think about what you can offer tenants as a service that can be bundled within the monthly rent. An example of this could be lawn service or bi-weekly house cleaning. Such services will not cost much for you each month but provide the tenant with the peace of mind knowing a portion of their needs for the home is cared for by you. On top of offering this service to the renter, you get the benefit by knowing the property is being cared for by professionals that you hire.

Provide a Review of Yourself

This may seem strange, but you can stand out even further from the competition if you review yourself and provide the info to potential renters. Many renters are leery of renting from a landlord, particularly if they have been treated poorly in the past. By showing information such as reviews of your properties or a background check of yourself that shows the renter that you have no previous of no bankruptcy or liens, you are providing peace of mind to the renter. The renter will know they can trust you to provide a quality rental home for years to come.

By following the tips above, you can ensure success with your rental properties, no matter the location in the United States. Being smart about your rental offers, such as bundling services and having property management software, will ensure that you attract quality renters as your property stands out among the competition.


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