Getting the Most from Your Rental Property Advertising

Rental property advertising is a must. Whether you operate a single unit or dozens of units, there will likely come a time when you need to advertise a vacancy.

  • Saturday, September 20, 2014

  General   Advertising & Marketing   

Rental property advertising is a must. Whether you operate a single unit or dozens of units, there will likely come a time when you need to advertise a vacancy. When that time arrives, you need to know how to attract the highest quality tenants. While you can certainly still use tried and true methods, such as the classifieds, times have changed. Most tenants today begin their search for their next property rental online. This means that if you want to broaden your exposure and ensure that you reach the largest pool of quality prospective tenants, you need to go online, as well. If you are not advertising your rental property online, there is a good chance that you are missing out on a large pool of tech-savvy, reliable tenants.

Although this may sound intimidating at first, especially if you have never advertised a property rental online, it can actually be handled quite easily and effectively. One of the first options you might wish to consider is the use of a QR code for mobile applicants. If you are not familiar with them, Quick Response or QR codes are those funny looking little boxes that are printed on practically everything today. With a QR code, it is possible for applicants to quickly obtain information about a property rental on the go. This eliminates the need for prospective tenants to call you simply to obtain basic information about a vacancy, which helps to save you a tremendous amount of time. It also helps to meet the need among many prospective tenants for information on demand. Your future tenant can receive the information he or she needs without a wait. A unique QR code can be generated for each vacancy advertisement that you have. You can opt to place the QR code on your vacancy fliers or even place it on the back of your business card.

It is also important to make certain that you are tapping into the power of social media for your rental property advertising. Today, it seems as though everyone is on at least one social media network. In order to reach out to prospective tenants and get the word out about your vacancy, you need to be able to share on Twitter, Facebook, and other social networking sites. With the right tools, you can quickly blast a vacancy to your entire network and then watch it go viral. This will help to reduce the amount of time that a unit remains vacant, which in turn can help you to save money in the end.

If all of that sounds as though it is a bit much to handle on your own, there are rental property advertising services that can help. In fact, with this type of service, you can do everything from free tenant screening to collecting rent online. A one-stop solution like VerticalRent helps to ensure that everything is neatly organized so that you are able to operate your business in a more efficient manner.


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