Boost your Property Rental Business with Photos

Homeowners and real estate agents have quickly come to understand that when it comes to moving a home quickly, pictures sell.

  • Friday, May 23, 2014

  General   Tips   

Homeowners and real estate agents have quickly come to understand that when it comes to moving a home quickly, pictures sell. While, as a landlord, you may not be selling a home per se, you are selling a lifestyle. As such, it is important to give your prospective tenants a visual representation of what they can expect from your property.

Photos are now more important than ever. With buzzwords like selfies and photo bomb now becoming integrated into mainstream conversation, today's society is more visually focused than at any point in history. Regardless of whom your target audience may be, you can be assured that they want to see and not just read about prospective rental properties. If you are not including multiple photos of your properties along with the basic description and contact information in your rental advertising, you could be missing potential tenants.

Rental Property Photo Tips

The following tips can help you include great photos of your rental property in your next advertisement:

  • Think outside the box, or in this case, outside the unit. Outside shots give prospective tenants a good idea of what they can expect from the neighborhood and help them to locate the property.
  • Shoot from the corners of rooms when taking photos. This helps rooms to appear more spacious.
  • Carefully consider lighting when taking photos. If possible, try to take photos during the late afternoon or even the early evening. Avoid the brightest part of the day, as this will often create an unattractive glare.
  • Remember, amenities matter! Play up the amenities of your property by taking shots of laundry areas, swimming pools, storage areas, etc.
  • Feel free to photograph amenities in the local area, but take care to avoid anywhere that might be considered discriminatory, such as the church or synagogue down the street, etc. Instead, focus on the coffee shop or park that is just around the corner.
  • Always ensure that the property is spotless when taking photographs. If a tenant has just vacated a unit, wait until the property has been cleaned and any necessary repairs performed prior to taking photographs.
  • Never take photos of residents of the property, particularly children. Even though you may not intend to do so, this could be considered a violation of privacy.
  • Do photograph the landscaping, if it is nice.

Even if you have the benefit of a strong rental market to your advantage, it is still important to take steps to remain competitive. You are not only competing to fill vacancies, but you will want to focus on attracting the best possible tenants. Providing quality photos with your rental advertisements can help you to do that.

Remember that you do not necessarily need to be a professional photographer to take nice photos of your rental units. Of course, if you feel uncomfortable taking photos, you can always hire someone to handle it for you. Doing so will be a small investment in the boost it can give your rental business.


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