Attracting Quality Renters with Photos

It has often been said that a photo is worth a thousand words. When it comes to attracting quality renters, providing photos can certainly go a long way.

  • Friday, October 18, 2013

  General   Advertising & Marketing   Tips   Rental Market   

It has often been said that a photo is worth a thousand words. When it comes to attracting quality renters, providing photos can certainly go a long way. Photos are often a staple of the real estate industry for selling properties. In many ways, when you are trying to attract quality tenants, you are also selling something. You are selling the vision of a lifestyle. Pictures provide the perfect way to let tenants know what they can expect from your property before they ever see it in person. Given the fact that an increasing number of prospective tenants now begin their searches online, it only makes sense to provide those renters with quality photos to whet their appetites for more information.

In deciding how many photos to include of your rental property, try to use a minimum of ten photos but do not exceed fifteen photographs. This will give prospective tenants a good feel for the property and help them to quickly decide to contact you to see the property in person. Keep in mind that in order to achieve the best results, you need to focus on the property's most important selling points.

One photograph should feature an exterior shot of the property from the street. Curb appeal is not only important when selling a home. It is also important when you are trying to attract quality renters. Focus on well-kept grounds and try to photograph the property from the left or right angle rather than directly from the front.

You should also include a photograph of the kitchen as well as the living areas. The use of such photos can help your future tenants visualize living and socializing in the home. Including two or three photos of the living areas from various angles can provide prospective tenants with a good idea of the property's layout.

A photo of the master bedroom should also be included. This is actually one of the main selling points for house hunters. While you are looking to attract renters, in a competitive market, you need to demonstrate what sets your rental apart from the competition.

Finally, make sure you include a photo of the common areas or the backyard. This is particularly important if your property features amenities such as a gym, patio, landscaped lawn, or swimming pool. Including such photos can help future tenants see the environment your property has to offer and imagine living that lifestyle.

Make sure you use only the highest quality photos. Under no circumstances should you use blurry photos as this may result in tenants simply clicking next to view the next ad. If you plan to use your own camera when taking photos, try to use one that has a wide angle lens and zoom capabilities. The maximum amount of pixels should be used to obtain the clearest shot. If your budget will allow it, consider hiring a professional photographer to take photos of your property. While it does involve an expense, this is an investment that can significantly pay off in terms of attracting quality tenants.


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