If you rent your vacation property, then your marketing program needs to aim at bringing the kind of visitors that deliver the best return on your investment.
1) Be professional
More and more people are looking for booking agencies to find and secure a vacation rental. It cuts down on the hassle for the tourists and they know they are guaranteed to get what is advertised.
2) Promote value
A vacation home needs to have value that goes beyond "seaside condo." Every rental property on the beach says that. What sets yours apart from the rest? Free WiFi and free premium TV show access? (Just change the password after each rental. It takes two minutes or less.) Be different.
3) Connect where they are
How and where are you marketing your vacation property as a rental? The local media is not where you need to be. Find out where the visitors come from and reach out them on their home territory. The Internet is good, but you must still connect with potential renters in a way that they will find your property.
4) More pictures
Pictures are an absolute. You need more than the front view of the property and the view from the deck looking over the valley. Show the bedrooms, bathrooms and even the closets. Approach pictures like you are looking to buy the house all over again.
When you get pictures, make sure the descriptions are full. "On the beach and minutes from the best shopping and the best restaurants" is good. Get better. "On the beach and just a 10-minute walk to the world-famous Hog's Breath Saloon." Find points of local interest and include them in your descriptions.