Drone photography is an innovative marketing tool gaining popularity in real estate. Realtors need an edge in making the properties they represent stand out from all others by giving prospective tenants unique property views from different vantage points that can't be captured by traditional photography. Drone photography is most useful for marketing high-end residential real estate, commercial properties or rural tracts of land.
Additionally, drone photography is more cost-effective than using helicopters or airplanes and provides more detailed imagery than these methods. Before you begin using drone photography, check out these five drone photography tips for realtors.
Familiarize Yourself With Drone Regulations
It is preferable that you use a professional for your drone photography, but some realtors do it themselves. Regardless of which method you choose, you should familiarize yourself with the Federal Aviation Administration operational rules for small unmanned aircraft (UAS or “drones”).
Check Credentials and Liability Insurance
The independent contractor that you hire for drone operation must be certified by the FAA to fly commercially, have appropriate insurance, and the skills and knowledge to produce the kind of photos and video that you need. Check a company or individuals FAA certification and always ask for professional references.
Make sure that you have permission from neighboring property owners or businesses before flying a drone over the area. If there is a homeowner's association or other private community governing body involved, inform them of your drone flight plans.
Plan Your Shoot
Before your shoot, check the weather forecast for the day of the shoot, get the property map and carefully select the shots you want to capture. The property should be well landscaped and properly staged with unnecessary items removed or obscured from view.
Maximize Your Footage
Shoot the most beautiful scenes several times to capture enough raw footage to obtain the desired result in the editing process. Include shots of the neighborhood and surrounding areas to give prospective tenants a feel for the community that surrounds the property.
Most importantly, use the photos and video from your drone photography shoot to put together a fantastic marketing plan to move the property quickly. By using drone photography to market available properties, realtors will also draw new clients because of this cutting edge approach to marketing real estate.
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